Social media is a collective name for all Internet applications with which it is possible to share a user and often entertaining way. Information with each other This includes not only information in the form of text (news articles). Also audio (podcast, music) and images (Images, video, audio etc.) that are shared via social media websites. In other words, social media are located, which can interact with the environment that stands for the media.
Examples of social media websites
Common examples of international social media website Facebook, Google plus, YouTube, LinkedIn and Twitter, but also, for example Wikipedia and MySpace. In this also a list with dates attached to the various social media sites: Wikipedia 2001, 2003 WordPress, 2003 LinkedIn, Myspace 2003-2004-Facebook, You tube 2005, 2006-Twitter, Google plus 2011 and etc.
How do social media?
When social media is all about the role of the website visitor. He usually takes care of the content of the website (for YouTube users upload videos and Wikipedia, everyone can create and edit articles). This is also called User generated content. In addition, it provides social media sometimes for ranking the content (everyone can vote for each news article, so come naturally the main messages on the home page).
The word "social" enough, says social media interaction, where a high degree environment. Groups of people talk about issues they think important to come together. Usually they hope to find similar people who have the same values. This stems from the unconscious thought that "everyone is equal to me more fun, more interesting and Superior assuredness." Trust in peers, which means is growing that we attach more importance to the opinion of our network than to those of organizations or brands.
According to the dictionary include social means that people tend to live in groups. This is also the explanation why the social media site attracts so many visitors: people are jointly seeking so-called peers, people just like you are. With these people we exchange information. Once a critical mass is reached, this causes a snowball effect (also called viral or viral effect), more and more people coming to the website on which. They also want to know what's possible. All websites previously mentioned are examples in which this situation has occurred.
The role of social media in marketing and internet strategy
Humans are described in a pyramid by marketers who know the five basic social needs. Marketers are always busy with meeting these basic human needs. Social media give consumers the ability to easily meet needs such as social behavior, and self-recognition and companies can make use of them. For the first time in history it is possible a dialogue with major consumer groups, without big budgets required. By good to deal with social media companies and brands part of the 'network' and peers making them familiar faster and Superior. Social media marketing is playing an increasingly important role in the relationship of companies within and Public Relations.
The strengths of social media:
A large group of consumers as active social media sites are often very timely and present a first event is always there.
The content of social media websites is almost always divisible and easy to spread within a network. This means that very quickly a viral or buzz effect can take place.
Social media and niche communities are great for accessing marketing niches. This has many similarities with the already familiar term The Long Tail of Marketing.
Social media are quickly searchable and relatively objective, since they are generated by a broad group of people. This is also called 'the wisdom of the crowd "called.
Social media score very well in search engines like Google, because of the relatively objective and reliable character.